Bulk Wine Shipping

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Consumers perusing the broad array of bottles in their local wine store may not realize that many wines actually travel in giant tanks from their country of origin to markets where they are bottled and sold. In fact, changes in production and consumption, along with economic and environmental factors, have driven a significant increase in…

Celebrity Wine Endorsements Influence Consumers

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In a recent study, Canadian researchers found that the degree of “fit” between a celebrity endorser and a wine can influence a consumer’s perception of the wine’s taste and how much the consumer is willing to pay for the wine. The study was conducted by Antonia Mantonakis of the Goodman School with co-authors and Eric Dolansky (Goodman…