Celebrity Wine Endorsements Influence Consumers

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In a recent study, Canadian researchers found that the degree of “fit” between a celebrity endorser and a wine can influence a consumer’s perception of the wine’s taste and how much the consumer is willing to pay for the wine. The study was conducted by Antonia Mantonakis of the Goodman School with co-authors and Eric Dolansky (Goodman…

Athletes in Wine, Part II

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Following up on our previous post “Athletes in Wine, Part I”, here are a few more top athletes who have turned to winemaking as an outlet for their creative drive after retiring from the racetrack, golf course, and gridiron… Mario Andretti Mario Andretti, the only racecar driver in the world to win the Indy 500,…

Rock Stars in Wine

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Did you know that there is a growing group of musicians who have turned their creative talents to winemaking in their spare time? Here’s what some of them are doing… Journey’s Jonathan Cain To Jonathan Cain, keyboardist and longtime member of the band Journey, winemaking and music go hand in hand. Passion, patience and the…

Athletes in Wine, Part I

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Did you know that there are more than a few top athletes who have turned to winemaking as an outlet for their creative drive after retiring from the grid iron, golf course, or ice rink? Here are some players who love grapes as much as they do the game… Drew Bledsoe Football star Drew Bledsoe…

Actors and Directors in Wine, Part II

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Johnny Depp bought longtime girlfriend Vanessa Pradis a winery to celebrate the release of her new CD; Brad Pitt and Angelina Jolie live on an estate in Provence, France with acres of grapes. But you won’t see their labels at your local wine shop anytime soon, as these couples make wine as a hobby and…

Actors and Directors in Wine, Part I

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  There seems to be an ever-growing union between celebrities and wine. It makes sense – both are rich, and are often complex; but, while most celebs just like to sip and swirl, there are more than a few who have taken their grape fascination to the next level, investing in labels, or even starting…